All posts tagged volkswagen
Volkswagen took ideas from the people of China to innovate cars for the future in their campaign ‘People’s Car Project’. It served a dual purpose of promoting the brand in China, a country with the highest population, and also understanding what goes on in the minds of Chinese consumers. The result of this campaign was the birth of the Hover Car, a car without wheels, designed by a Chinese girl.
The Volkswagen Vento has become the talk of the town after its “Talking Ad” in The Times of India.
Making simple yet effective use of technology via audio transmitters, the creative agency of Volkswagen India – Bates has created a buzz, not just offline but also online, so much so that it has featured in the top 10 hot searches in Google Trends.
This morning (21st Septemebr), The Times of India carried an advertisement of the the German car manufacturer – Volkswagen on its last page. The only exception to this advertisement was that it was not just a regular Print Ad, but was a Talking Ad.