Volkswagen took ideas from the people of China to innovate cars for the future in their campaign ‘People’s Car Project’. It served a dual purpose of promoting the brand in China, a country with the highest population, and also understanding what goes on in the minds of Chinese consumers. The result of this campaign was the birth of the Hover Car, a car without wheels, designed by a Chinese girl.
All posts tagged Innovation
Instagram has transformed everyday photos into fascinating pieces of art with its cool filters. It has made photography a mainstream hobby by giving an opportunity to regular individuals to capture beautiful images and share them with like minded people. But imagine if there existed an ‘Instagram Camera’ with which you could click photos, add filters to them, print or upload them online? That’s exactly what a concept design aims to do. Read more…
Lucid dream is a type of dream where the sleeper is conscious of his state of dreaming; with this state of consciousness comes the power to control the dream. Inducing a lucid dream is a very complicated and difficult process that one can only master over time. Remee is a device that helps everyday individuals to experience a lucid dream.
Lynx, also known as Axe in many countries, comes up with campaigns that are risky and innovative. It’s hard to ignore them because of their sex appeal and the creative way in which the campaigns are executed. The campaign for Lynx Anarchy scored in both categories. ‘Invisible’ videos were used in Sydney to promote the brand.
Music videos are all about the pizzaz; they are shot in scenic locations, feature good looking models, the latest gadgets and the most fashionable clothing. When we watch music videos, we either feel like visiting the locations, dream about being with the babes or copy the look that is sported. ‘SSENSE’, a luxury brand, capitalized on the fact that people love to own the fashion that they see in music videos by making the ‘World’s First Interactive Shopping Video’.
Football is by far the most popular sport in the world. Everyday you can find millions of people playing football be it on a field or in an alley.
But have you ever seen a football that can generate electricity? Well… look no further.
IDEO has recently helped BBVA group re-design its self-service banking. In short, they have tried to humanize the ATM. IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow. IDEO has won more of the Business Week/IDSA Industrial Design Excellence Awards than any other design firm.