Lynx, also known as Axe in many countries, comes up with campaigns that are risky and innovative. It’s hard to ignore them because of their sex appeal and the creative way in which the campaigns are executed. The campaign for Lynx Anarchy scored in both categories. ‘Invisible’ videos were used in Sydney to promote the brand.
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BMW Creates an Afterimage Of Its Logo Inside Your Brain
BMW recently used the concept of Afterimage in an experimental advertising commercial which took the brand experience to an all new level.
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