Music videos are all about the pizzaz; they are shot in scenic locations, feature good looking models, the latest gadgets and the most fashionable clothing. When we watch music videos, we either feel like visiting the locations, dream about being with the babes or copy the look that is sported. ‘SSENSE’, a luxury brand, capitalized on the fact that people love to own the fashion that they see in music videos by making the ‘World’s First Interactive Shopping Video’.
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For the launch of the 2011 Blenders Pride Fashion Tour, Seagram’s released a promo video featuring the gorgeous Priyanka Chopra. The promo video is shot in black & white. The video is edgy, sophisticated and groovy with a remix of the soundtrack “I wouldn’t want to be like you” by The Alan Parsons Project.