BMW used an interactive window display to demonstrate the BMW i concept cars on the streets of New York. The BMW i interactive display gave a reflection of the things to come in the near future.
All posts tagged digital campaign
Make the City Sound Better Uses The Sound Taxi to Convert Noise
Make the City Sound Better is an ambient advertising campaign for the launch of a new brand of headphones called Capital from the manufacturer AIAIAI. Make the City Sound Better takes the everyday noise of London and converts it into beautiful music.
Twitter Campaigns 2012: Tweetphoney
Twitter Campaigns 2012: Tweetphoney. This is one of the most interesting Twitter campaigns for 2012; it combines music and Twitter. Using the campaigns official website, you can convert tweets into musical pieces.
Nike RFID Sends Digital Cheers in Budapest Half Marathon
Nike used RFID technology to send a series of personalized messages to the participants of the Budapest Half Marathon to cheer and motivate them to reach their goals.
Cool Facebook Campaign Uses Timeline Feature to Teach History
An Amsterdam school is using Facebook Timeline to teach History to its pupils. How cool is that?
Gangs of Wasseypur Facebook App Teaches Users to Swear Like a Wasseypuria
From the many mundane social media apps that we see on Facebook, only a few emerge that can captivate and entertain us thoroughly. The ‘Gangs of Wasseypur’ Facebook app titled ‘Wasseypur ki Galiyan’ shocks, educates and enthrals.
The World’s First Interactive Shopping Video
Music videos are all about the pizzaz; they are shot in scenic locations, feature good looking models, the latest gadgets and the most fashionable clothing. When we watch music videos, we either feel like visiting the locations, dream about being with the babes or copy the look that is sported. ‘SSENSE’, a luxury brand, capitalized on the fact that people love to own the fashion that they see in music videos by making the ‘World’s First Interactive Shopping Video’.
Ogilvy China Entering Into Augmented Reality, 3D Projection Through Digital Lab
Ogilvy & Mather China is trying to enter into new media space by creating a room dedicated for digital graffiti and interactivity. The room “Digital Lab” inside Ogilvy & Mather China office will house some of the most creative and innovative technologies known to man. Read more…
Refresh Everything – A PepsiCo Concept to Fund Ideas
The Digital campaign headed by Shiv Singh encourages users to submit charitable ideas which is then thrown open for the people to vote based on their likings. The most popular ideas or causes are then rewarded with a portion of a $1.3 million a month fund, financed by the company’s marketing budgets.
The campaign brands Pepsi in a positive way and allows people to share and express ideas for the communities that they live in. It works for the community as well as the brand. Read more…
Uniao Zoofila – Help your friends
The Whole campaign was to raise funds for the Uniao Zoofila, a non-profitable public organization that aims for defense, protection and caring of pets in danger.
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