All posts tagged Concept
LEGO’s new concept, BrainBricks, merges the real and digital worlds to create a synergy where gamers use physical blocks of LEGO and extend their game on gadgets like the iPad, smartphones and their desktops.
Every once in a while the art, design and tech communities around the world decide a nomenclature for a certain ‘supposedly novel concept or idea’. The New Aesthetic is one of those terms.
The New Aesthetic is one of those buzzwords that has recently taken the blogging and web community by storm. For those of you that haven’t been crawling the web, scouring for everything written on the subject, today’s your lucky day because I am about to share with you a short overview of the topic.
Scott Sona Snibbe, an interactive artist created a long video which spammed across 29 HD monitors. The video was all about of the experiences of people in LAX airport. This installation was done at the Tom Bradley International Terminal at the LAX airport in 2010.
BMW recently used the concept of Afterimage in an experimental advertising commercial which took the brand experience to an all new level.
The Whole campaign was to raise funds for the Uniao Zoofila, a non-profitable public organization that aims for defense, protection and caring of pets in danger.
IDEO has recently helped BBVA group re-design its self-service banking. In short, they have tried to humanize the ATM. IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, and social sectors innovate and grow. IDEO has won more of the Business Week/IDSA Industrial Design Excellence Awards than any other design firm.