BMW recently used the concept of Afterimage in an experimental advertising commercial which took the brand experience to an all new level.
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BMW iPhone Remote Application has been recently launched on the Apple Store which allows you to control your BMW car through the iPhone. It allows you to activate the ventilation of the car remotely.
The Application acts as a car remote locker allowing you to lock the car remotely. It helps you to locate the car without any problem. You can also remotely flash your headlight using the app. The climate of the car can also be controlled remotely. And that’s not all. The application also provides an inbuilt Google Search.
BMW experimented with augmented reality by taking a canvas virtually and painting it with a BMW car. The marker in the real world was shown as a BMW car virtually. The BMW car was controlled by the marker.
The Canvas on which the car was placed was painted according to the movement of the car. A print option is provided for the user to take something from the application. The application is available for download.