5 Coolest Digital Campaigns

Innovative Digital Campaigns That You May Have Missed

Share on Facebook+1Share on LinkedInShare on TumblrShare on Twitter

Rejoice all ye folks! For Digital Analog is back! And how! After a seemingly long hiatus we bring to you fresher and newer stories right off the hook that will get your brain muscles all pumped up and creative juices flowing!

It has a long and busy year for us all at the studio here. While the rest of the country rejoiced at the triumphant send-off of the all Indian Managalayan Mars mission, attempted to figure out their political loyalties, launched into heated debates about the emergence of the voice of the ‘aam aadmi’, collectively admired Miley’s moves, united over the teary farewell of a cricketing legend from the sporting arena and grieved over the death of a long standing symbol of peace, we worked and then worked some more; diving headlong into crafting engaging and meaningful experiences for our people and brands. We continued to stay inspired, kept alive our creative experiments and explorations and churned out some masterpieces. Alas, in all of the frenzy, the blog took a back seat. But hey let’s get it straight! We love Digital Analog! And what better time to rekindle our romance with curating the world of contemporary new media, art and technology than now! In the cheery festive spirit of Holi we bring to you, with much excitement, the first of our ‘back after a hiatus’ posts!

Looking back at the year that went, it reviews some of the global campaigns that are our favourites with respect to the innovative ideas, reinvention of technology, and state-of-the-art execution.

Without mincing any more words, here’s to the best of the year that was…

Beldent ‘Almost Identical’

The first of the campaigns features in the list largely because of its attempt to debunk an age-old social stigma through the medium of art and public engagement. Del Campo Saatchi & Saatchi’ conceived of a museum exhibit, social experiment cum marketing campaign for Beldent, all rolled into one, that went by the name of ‘Almost Identical’. Definitely a first! Conducted at the Museum of Contemporary Art in Buenos Aires, they set out to disapprove, in a unique fashion, the stereotype that relates chewing gum to generating negative impressions. Five sets of identical twins were the subjects of investigation, put on display in full public scrutiny. Styled to look perfectly identical , the only difference was that one of the twins was to chew gum during the entire duration of the piece.

During the course of the day the museum visitors were asked a variety of questions pertaining to the image of the twins as perceived by the onlookers themselves. The exhibit was interactive and kept recording the answers, which when analysed seemed to indicate that the more positive image was, in fact, attached to the twin chewing gum!

It could be argued that chewing gum needn’t have anything at all to do with either a positive or negative image, and that the demonstrated outcome in this case, lacks basis and credibility too. Nevertheless, kudos to this experiment for it, at least, seeks to trash a commonly existing social prejudice.

YouTube Preview Image

 

Budweiser Knitbot

The list cannot be complete without including the twitter-based campaign, what with twitter being the choice for a physical interface for an increasing number of marketing stints the world over. Of the many that we came across, one that left an indelible mark was the Budweiser UK supported tweet-powered knitting machine that knits Christmas sweaters out of , well, hashtags! Named Knitbot, it produced sweaters to spread the Christmas cheer particularly amongst the sober anointed drivers in the town.

The knitting machine was powered by the #Jumpers4Des hashtag on Twitter, and the more the tweets containing the hashtag, the more number of sweaters produced with the quintessential Christmas motifs for designated drivers.

While reinforcing the act of responsible driving in a subtle and novel manner, the idea also acknowledged the drivers who chose to remain sober to drive their reveling folks and friends home. Great job trying to drive the message home!

YouTube Preview Image

 

Coke Invisible Vending Machine

An acclaimed Valentine’s Day stunt by Coca Cola charmed the couples but left the singletons in a mighty huff! Nevertheless the campaign must be mentioned for its exquisite use of technology spot on occasion!

Seemingly invisible, the beverage dispenser was installed on a pedestrian street and was coded to light up only when it sensed a pair of people walking past. Though this brings us to question its ability to discern the ‘couples’ from the other pairs!

Once it revealed itself with dreamy spectacular visuals, creating an ambiance for the couple to serenade and celebrate their love, it offered as reward, a pair of personalized chilled coke cans! In a bid to spread some love and happiness, the gimmicky yet impressive campaign managed to grab quite a few eyeballs!

YouTube Preview Image

 

British Airways ‘Lookup’

British Airways launched a new campaign called “Look Up,” and the endeavour redefined innovation in digital billboard advertising. Located in London’s Piccadilly Circus and Chiswick, the billboards feature a young boy pointing up at the sky. As you watch, lo and behold, the path of the boy’s finger is aimed at an actual plane above! And the magic doesn’t stop just there! The billboard updates in real time, displaying the flight’s number and origin.

The digital billboards use custom-built surveillance technology to track planes flying overhead. This triggers the change from the current digital display to that of a child pointing at the plane, followed by a custom message conveying information about the lowest fares, weather conditions, and the works! The ads are a part of the airlines’ “Magic of Flying” campaign, which intends to remind people of the fascination that flying can evoke especially when seen from the eyes of a child. The digital wizardry creates a seamless and enchanting experience for the spectator.

Indeed the sky is the limit when it comes to cracking technology to unleash some real-world magic!

YouTube Preview Image} else {

Related posts:

  1. Twitter Campaigns 2012: Tweetphoney
  2. Nike RFID Sends Digital Cheers in Budapest Half Marathon
  3. FaceDeals Innovative Face Recognition Technology for Facebook
  4. KLM Surprise – One of The Most Innovative Social Media Campaigns
  5. Ogilvy China Entering Into Augmented Reality, 3D Projection Through Digital Lab

JN0-102 exams 70-411 exams 1Z0-478 exams 1Z0-485 exams 1Z0-897 exams 200-120 exams 220-801 exams 500-201 exams 70-346 exams 70-412 exams 70-458 exams 70-486 exams 820-421 exams 820-422 exams C2170-008 PDF exams C2180-275 PDF exams C2180-276 PDF exams C4040-123 PDF exams JN0-343 PDF exams M70-201 PDF exams M70-301 PDF exams NS0-504 PDF exams 70-410 PDF exams 70-412 PDF exams 70-458 PDF exams 050-720 PDF exams 070-480 PDF exams 070-487 PDF exams 1Z0-062 PDF exams 1Z0-597 PDF exams 1Z0-899 PDF exams 250-310 PDF exams 350-018 PDF exams 2V0-621D PDF exams 70-411 PDF exams 70-410 PDF exams 70-412 PDF exams JK0-022 PDF exams 220-802 PDF exams 0-417 PDF exams 1Y0-201 PDF exams 74-338 PDF exams 74-344 PDF exams 810-420 PDF exams 98-367 PDF exams C_HANASUP_1 PDF exams C_TSCM52_66 PDF exams C2010-571 PDF exams C2040-988 PDF exams C4040-226 PDF exams C4120-782 PDF exams CISSP PDF exams CPCM PDF exams M70-101 PDF exams MB6-700 PDF exams MB7-701 PDF exams VCAD510 PDF exams 3605 PDF exams 7303 PDF exams 000-563 PDF exams 070-337 PDF exams 070-414 PDF exams 070-459 PDF exams 070-460 PDF exams 070-466 PDF exams 070-483 PDF exams 070-685 PDF 074-338 PDF 101-01 PDF 117-101 PDF 1Y0-370 PDF 1Z0-144 PDF 1Z0-507 PDF 1Z0-519 PDF 1Z0-541 PDF 200-101 PDF 201-01 PDF 299-01 PDF 300-209 PDF 3I0-012 PDF 500-051 PDF 640-461 PDF 640-864 PDF 642-813 PDF 642-832 PDF 700-038 PDF 70-410 PDF 70-496 PDF 70-646 PDF 70-680 PDF 70-684 PDF 70-410 PDF 050-SEPROAUTH-02 PDF 200-120 PDF MB2-703 PDF 070-462 PDF 70-462 PDF 70-461 PDF 070-410 PDF JN0-102 PDF 70-411 PDF 70-410 PDF C4090-958 PDF 70-483 PDF EX300 PDF 070-461 PDF MB2-702 PDF MB7-702 VCE exam 220-802 VCE exam 400-101 VCE exam 646-206 VCE exam 700-501 VCE exam 70-480 VCE exam C4040-108 VCE exam MB2-701 VCE exam 070-411 VCE exam 100-101 VCE exam 640-554 VCE exam 700-505 VCE exam 70-457 VCE exam 70-460 VCE exam C2150-197 VCE exam EX0-001 VCE exam 070-243 VCE exam 70-466 VCE exam C_THR12_66 VCE exam C4040-225 VCE exam 1Z0-061 VCE exam 70-347 VCE exam C4090-452 VCE exam VCP-550 VCE exam 070-177 VCE exam 070-412 VCE exam 70-417 VCE exam 70-463 VCE exam 70-488 VCE exam C_HANATEC131 VCE exam C2090-303 VCE exam C2090-614 VCE exam 70-331 VCE exam MB5-705 VCE exam 070-247 VCE exam 070-347 VCE exam 070-463 VCE exam 300-206 VCE exam 70-243 VCE exam 74-325 VCE exam C2020-622 VCE exam C2030-283 VCE exam C2090-540 VCE exam C2180-278 VCE exam 70-347 VCE exam 70-688 VCE exam 70-336 VCE exam 70-484 VCE exam 70-482 VCE exam 70-410 VCE exam 70-460 VCE exam 70-480 VCE exam 70-247 VCE exam 70-413 VCE exam 200-101 VCE exam 200-120 VCE exam HP2-Z30 VCE exam 70-410 VCE exam C4030-670 VCE exam C4040-224 VCE exam C4090-450 VCE exam C4120-783 VCE exam EX200 VCE exam MB2-700 VCE exam MB3-700 VCE exam MB6-869 VCE exam OG0-093 VCE exam VCP-510 VCE exam VCP550 VCE exam 070-178 VCE exam 070-331 VCE exam 070-467 braindump 070-667 braindump 070-684 braindump 070-687 braindump 1Z0-051 braindump 1Z0-060 braindump 1Z0-478 braindump 1Z0-485 braindump 1Z0-897 braindump 200-120 braindump 220-801 braindump 200-101 PDF exams 201-01 PDF exams 299-01 PDF exams 300-209 PDF exams 3I0-012 PDF exams 500-051 PDF exams 2040-840 PDF exams C2050-241 PDF exams C2070-588 PDF exams C2180-400 PDF exams C4060-156 PDF exams C4090-451 PDF exams CAT-060 PDF exams 070-410 exams JN0-102 exams 70-411 exams C_TADM51_731 exams C4090-958 exams 70-483 exams EX300 exams 350-018 400-051 70-178