Twitter 2012 Campaign Melotweet by Evian

Twitter 2012 Campaign: Melotweet by Evian

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Twitter 2012 Campaign: Melotweet by Evian. Evian has created an app called Melotweet for the iOS and Android tablets that converts your Twitter timeline into music. This is the second Twitter-Music combo campaign I’ve seen in recent times.

On the heels of the Tweetphony campaign to keep the Metropole Orchestra afloat, Evian introduces a Twitter campaign called Melotweet. The two Twitter campaigns share the same platform and also the same functionality; similar to Tweetphoney, Melotweet also adds a musical touch to your tweets.

After authorizing your Twitter account to be used for Melotweet, the app converts the people you follow into circular globes with their profile pictures in the centre. These globes are called drops and they descend from the top of the screen and fall into a pool of light pink fluid at the bottom. By tapping on the drop, the tweet of the person is revealed.

By opening the left pane of the app, you can get objects in the way of the drop. The music is created when the drop hits these interim objects. When the drop comes in contact with the object, it creates a pleasant sound. Different objects produce different sounds once the drop strikes them. A harmony is created by the amalgamation of these sounds. You can create complex or simple ones based on the arrangement and assortment of objects.

The music created can be played or paused, the speed of it can be increased or decreased and the composition can be terminated so a new harmony can be composed using the tools of Melotweet. The interface is simple and the design minimalistic.

Melotweet is available on the iOS and the Android store for download. It’s a really cool way for users to convert their Twitter timeline into soothing music. To download the app for your iPad click here, for the Android platform click here.

Official Website: Melotweet

(via PSFK)

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