Facebook Shows the Common Connections between Countries Using Data Visualization

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Facebook has started an initiative called ‘Facebook Stories’ through which the brand Facebook exhibits its power in avenues other than social media. I’m featuring an interactive data visualization from the Facebook Stories website that shows the common connections between countries.

Facebook is one of the top social media websites with a network more than 75 million. With so many people accessing the website across various countries, there are bound to be many common links between users. It was made evident by the ‘People You May Know’ feature. A bunch of people were revealed to you who were not really your friends but they were friends of your Facebook friends. This served as a great opportunity to expand your social network with pals of your peers and made the 6 degrees of separation more evident. The other great integrating feature of Facebook, apart from many others, was the common friends list. Suddenly, the familiar relations between you and another person became clearer like a Venn diagram with the common middle portion. Facebook uses the same idea to show the connections between bigger entities like countries.

But, hold on, what’s this ‘Facebook Stories’? ‘Facebook Stories’ is a medium through which people can share their tales of achieving remarkable feats using Facebook. Each story shows the unique use of the social network in tackling broader issues. It presents a human aspect to Facebook and takes it away from the tag of being a hollow website that panders to the vanity of people. The website is in the form of volumes. Volume one was titled ‘Memory’ and the second and current one is called ‘Network’.

‘Facebook Stories’ features an interactive map of the world showing the connections between different countries. It shows the network of friendship between one country and another and provides reasons for the friendship across borders. You can click on various nations and get more information between that country and a different one. Countries from the same continent are depicted in the same colour. Immigration, colonialism and commerce are the major linking factors that glue these connections.

The concept is novel and shows how the extrapolation of Facebook data can lead to greater outcomes. It’s also heartening to see that internet giants like Google (I had featured Google’s initiative against small arms trade) and Facebook are trying to brand themselves as companies that are meaningful and deeper in their context.

Here’s the link: Interactive Facebook Data Visualization.

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