Copywriters and Art Directors are the cogs that work together to keep the machinery of advertising running. It’s the synchronization of these two fields that leads to the creation of trash-worthy or sometimes memorable and revered campaigns. These two species of ‘Homo Advertisingo’ are very different in their likes, tools and processes. Copywriter vs. Art Director tries to find out these disparities of character using graphics.
The world of advertising (at least the creative part and not the number crunching business division) is made up of two types of people: Copywriters and Art Directors. Each one brings their own perspective to the table. A Copywriter uses the power of his words to hit the consumer hard whereas an Art Director uses the might of his graphic designing skills to entice the eye of the customer. Both the factions try to work harmoniously to create a final product that epitomizes the brief, enamours the client and entraps the final customer (this being a very ideal scenario; the reality is that Copy and Art are at each others’ throats, trying to finish a project as the deadline was due a week back, to present an ad to an indifferent audience, for a client that’s as merciless as Darth Vader).
Copywriter vs. Art Director tries to find out the contrasts between the two wings of advertising. It takes everyday scenarios of their creative lives and shows how each tackles the scenario differently. The project has been inspired from a previous graphic design comparison called Paris vs. New York that tugged the two cities together. I’d covered this a while ago; click here if you want to give it a read: Paris vs. New York. Copywriter vs. Art Director is the brainchild of Caio Pena, Henrique Parada and Letícia Hanower, the former two being Art Directors and the latter a Copywriter; through the tongue-in-cheek graphics, they depict a comparison between the idiosyncrasies of the two siblings of the family called the advertising agency.