The phoenix has risen from the ashes and flaunts its new look to the world; in this case, the phoenix is Twitter’s symbol of the blue bird. The revered little birdie, known to tweeters as Larry the Bird, has shed its old appearance and stands tall with a makeover.
Twitter is the bird and the bird is Twitter proclaim the makers of the new logo. Done are the other faces and representations of Twitter including the lowercase ‘t’, the bubbled typeface etc.; what stands is a single common entity that symbolizes the brand. (Though the favicon still hasn’t changed.)
The new symbol is created from an overlap of three circles; the circles reflecting the connecting of interests, users and ideas that Twitter brings about. The new logo shows the company’s love for all things birds, simple geometry and creating a design within certain parameters. That’s designer talk; I feel Twitter’s new logo looks like the old logo, but only with a haircut and a spring in its step.
The new design comes with a set of restrictions that one needs to follow. A full laundry list can be read here, but I’ll give you a small gist:
- You cannot flip the bird. (By this I mean rotate the bird. If you want to flip the bird, be my guest.)
- You cannot duplicate the bird. (It’s a lone wolf.)
- You cannot show the bird in a Superman outfit. (This is not in the list, but I’ve added it ’cause it’s a dumb thing to do. Get a life!)
In the eyes of Doug Bowman, the Creative Director of Twitter, this bird is the word. If you disagree then I have a solution that most tweeters are familiar with: post mocking/ criticizing tweets that are mildly amusing. Don’t forget to tag Bowman at @stop.