Feeling the Monday blues? Here’s a great way to have some fun. Go to: http://www.m-ms.dk/spaceheroes/, drag the image of the spaceship from the website to your bookmark’s tab and click on this new bookmark. A spaceship appears on the left hand corner of your browser which can be navigated around the page; pressing the space bar shoots the M & M’s candy on items of the webpage and destroys them.
This fun game environment is created with the help of bookmarklets. Bookmarklets are JavaScript applications contained in a URL that can be saved and used the same way as bookmarks. Bookmarlets allow people to use JavaScript on any webpage and can modify webpages just like the M & M’s spaceship obliterates icons with the candy pieces.
Bookmarklets serve many other purposes and can perform handy functions for users. They can make web browsing a more fulfilling and trouble-free experience. Popular bookmarklets include Tiny URL, Google Mobilizer, View Passwords, and many more; each helping the user complete a particular task. And as seen in the M & M’s Space Heroes campaign, bookmarklets can also be used in campaigns to promote brands effectively.
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