Music videos are all about the pizzaz; they are shot in scenic locations, feature good looking models, the latest gadgets and the most fashionable clothing. When we watch music videos, we either feel like visiting the locations, dream about being with the babes or copy the look that is sported. ‘SSENSE’, a luxury brand, capitalized on the fact that people love to own the fashion that they see in music videos by making the ‘World’s First Interactive Shopping Video’.
In the video ‘I Think She Ready’, Hip-Hop artists Diplo, FKi and Iggy Azalea wear outfits from SSENSE’s fashion line. While viewing the video a person can pause it and hover over the artists to reveal tags that say ‘SHOP THIS LOOK’. On clicking the tag, a person can view all that’s worn in that frame in a grid format. These grid images take a person to a microsite that sells the apparel.
This interactive shopping experience is an innovative way to market products, but it can make the experience of viewing the video very commercial. All in all, it’s a fresh approach to gaining the consumer’s attention and increasing some much needed buzz around the product (the idea of making the ‘World’s First Interactive Shopping Video’ is very unique itself). Check out the interactive video: http://www.wirewax.com/7000004