If Don Draper and the folks at Sterling Cooper were ever given a brief to make ads for the technology of today, how would the ads look like? They’d look something like the vintage posters made for a contest for the website Worth1000.
The contestants were faced with the challenge of making posters and print campaigns that mimicked the characteristic retro look of the 60s and truly recreate the look and feel of vintage ad campaigns, but they advertised modern technology like Segway, Nintendo Wii, Kindle and popular social media websites like Facebook and YouTube. These vintage posters showed how copywriters of the past would view and advertise complicated and advanced technologies of today. The retro artwork mashed-up perspectives of two generations of individuals together to produce a final image that was humourous and quirky and merged the old with the new. These vintage posters will definitely appeal to our technophobic parents and grandparents who’ll immediately love the art and imagery of the retro posters even though they still find it difficult to grasp the technology.
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