You can’t really look at a splotch of paint and understand how that colour will decorate your home and make it look comely. The best way to make people realize how a paint will manifest itself in their homes is by making them experience it in person. Hence, Contract Advertising thought of using projection mapping for their client Asian Paints Royale Play in India.
In collaboration with Blink Solution, who provided the technology for the projection mapping installation, Contract used 3D video mapping at City Centre Mall in Chennai, India where mall visitors could view a living space in various interior design styles. The video mapping installation was hooked to an iPad; by pressing a few buttons on the iPad, one could change the look of the room. Eight different types of homes were available for a person to view. Allied activities were carried out at the Chennai mall for the entertainment of people in the mall. The video mapping installation, being innovative and fresh, caught the fancy of many a visitor in the mall.