The food cooked by a mother is rich in flavour, nutrition, and love. Nobody understands this better than Hippo, a brand that feels that all the world’s wars are caused by the scarcity of food. Hippo Round Round brings to a consumer the rich essence of a mother’s cooking in a ready-to-eat snack. So in order to promote the brand on the digital space, they wanted a campaign that would include all the above elements and use innovations of augmented reality.
Blink Solution created a website for Creativeland Asia that used augmented reality effectively for the above campaign. The website identified a packet of Hippo Round Round using an augmented reality set-up and a web cam. Once the packet was identified, a customized visual would pop-up depending on the packet a person had bought. Augmented reality is colour blind, by that we mean that augmented reality does not identify colours. Hence the challenge was to spot the right packet to enable the respective visual. Blink Solution had to use a specific algorithm for the augmented reality set-up to identify the colour of the packet. The visual, that was seen once the packet faced the web cam, was that of a mother who told the visitor about Hippo’s tasty snack and how it followed her recipe. By using augmented reality, the packet of Hippo was identified and then the animation of a mother was seen. The option of calling one’s mother was also available for a visitor. All he needed to do was feed in his mobile number along with his mother’s mobile number and the website would connect the two parties.
Website: Hippo Momline
Agency: Creativeland Asia
Website+Augmented Reality: Blink Solution