In order to create more excitement and curiosity about their offers, Shoppers Stop India wanted to use the digital medium effectively. The Agency came up with an Augmented Reality app for Shoppers Stop India that would not only achieve their goals but also integrate the real and digital world. An ad was published in newspapers that asked people to download an app from the Android & i Tunes market.
With the help of this app, a reader could trigger an AR (augmented reality) set-up in which he could view certain ‘secret offers’. These offers were not printed specifically in the newspaper ad, hence in order to see them one had to download the app. On viewing the augmented reality graphic, a person could click on the deal he found desirable and could directly go to a microsite where a purchase could be made. Augmented Reality in India is still in a nascent stage so this campaign is one of its kind in the country.
Agency: Contract India
Augmented Reality Technology Partner: Blink Solution
Download app from the Android Market
Download app from the iTunes Store