In order to create more excitement and curiosity about their offers, Shoppers Stop India wanted to use the digital medium effectively. The Agency came up with an Augmented Reality app for Shoppers Stop India that would not only achieve their goals but also integrate the real and digital world. An ad was published in newspapers that asked people to download an app from the Android & i Tunes market.
Take a look behind the scenes.
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KFC WOW@25: An Awesome Augmented Reality App from KFC India
KFC WOW@25 is an Augmented Reality app that’ll make you go WOW! The app was created for KFC India to promote its new offering, the WOW Menu. The WOW Menu brings the yummiest of KFC …
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Blind Maps: Interactive Braille Interface for the Blind
Blind Maps is an interactive smartphone addition that uses a Braille interface to help the visually impaired navigate freely on streets.
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Google Hangouts on Gmail
I was surprised to see Google Hangouts on Gmail today. This means that we can have video chat sessions and virtual meetings with multiple friends from the convenience of our Gmail account.
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