In July 2010, MTS, a blue-chip telecommunications giant, had split up with its incumbent agency Saatchi & Saatchi and was on the lookout for an agency with a fresh approach. In November 2010, Rediffusion Y&R was awarded the contract. The result – a creative and innovative advertisement launched by Rediffusion for its new data card, MBlaze. Although the concept of stop motion is quite old c. 1900′s, the technique and execution is very creative.
Fun Fact(s): MTS was established in October 1993 by Moscow City Telephone Network (MGTS), T-Mobile Duetschland Gmbh, Siemens AG and several other shareholders. It was the first company to launch GSM services in Russia. In 2008, MTS expanded its network outside the Confederate of Independent States (CIS) by entering India through the inorganic route i.e. announced an agreement to allow Shyam Telelink to use its brand in India.