Converse came up with an innovative iPhone application which lets you select the shoes that you want to wear and allows you to wear them virtually through the iPhone camera.
The App named the fitting room allows the user to try the product and understand the look of it. The project looks fun and is able to produce a great viral effect.
According to The Converse, this is how they describe the app
“The Sampler transforms Converse on to your feet in seconds. If you like what you see, you can buy it right there on the spot. It’s as simple as that. Try it out. Try something on. Have fun.”
Download: iPhone Application