With the fundamental shift in communication from traditional media to social media, the customer’s demands are also changing. Customers want to “engage” with the brand, rather than advertisements being forced upon them. Alterian, the leaders in Customer Engagement Solutions have recently launched their new product – Alchemy – to take Customer Engagement to an all new level.
Alterian Alchemy is a revolutionary Customer Engagement Framework that allows marketers to keep pace with social media, multi-channel communications, manage cross-channel strategy and make decisions based on real-time data among other things. Alterian Alchemy works on four basic principles: Listen, Learn, Understand and Speak.
What makes Alterian Alchemy different from others is its cross-channel monitoring. With Alterian Alchemy, managers can tune in to not just social media, online media, web and email but also more traditional media.
Using Alterian Engagement Analytics, Alterian Engagement Manager and Alterian Predictive Analytics, Alterian Alchemy provides intelligent data that identifies customers as individuals; understand their behavior and requirements, thus helping marketers to make more informed decisions.
For more information, visit: Alterian Alchemy