Today we will begin the “Search Engine Battle”. I know that most people (including myself) believe that Google is miles ahead, but we really want to re-validate our initial belief/hypothesis, given the changing dynamics of search engines across the web and the entrance of new and innovate search engines like Blekko.
We will conduct 5 battle rounds based on the most important search engine parameters. The search engines under contention are: Yahoo, Bing, Ask, Blekko and Google.
The most important parameter for search engines is by far the relevance of content that shows up based on the keywords entered. So, here are the results from our first round.
Round 1: Relevance of search results
Keywords used: “Augmented Reality”, “Best Visual Jockey in India”, and “How to moon walk”
For the keywords mentioned above, we evaluated the relevance of the first 5 search results. Based on our evaluation we have given a score on a scale of 1 (not at all relevant) to 5 (highly relevant)
Google: Augmented Reality (5); Best Visual Jockey in India (4); How to moon walk (5)
Bing: Augmented Reality (5); Best Visual Jockey in India (2); How to moon walk (4)
Yahoo: Augmented Reality (2); Best Visual Jockey in India (2); How to moon walk (4)
Ask: Augmented Reality (3); Best Visual Jockey in India (4); How to moon walk (5)
Blekko: Augmented Reality (3); Best Visual Jockey in India (1); How to moon walk (3)
Round 1 Winner (Drumroll) – Google!!! (OK, no surprise here). Google consistently provided the best search results based on the keywords entered. In addition, Google‘s page also had relevant news articles and videos. It appears that Ask and Bing are both on par, except that Bing faltered when searching for people on the web. Some of the links on Yahoo and Blekko’s search engine were absolutely irrelevant. In fact, Blekko provided no relevant links for “Best Visual Jockey in India”
Rankings after Round 1:
First: Google – 4.67
Second: Ask – 4
Third: Bing – 3.67
Fourth: Yahoo – 2.67
Fifth: Blekko – 2.33
Stay tuned for Round 2 next week