Paul Rand, a “street smart” graphic designer from Brooklyn was arguably one of the greatest logo designers the world has ever seen. He altered the way advertising was created and is best known for his corporate logos for IBM, UPS, Enron, ABC, Westinghouse, Cummins Engine, and Steve Jobs’ NEXT. He almost singlehandedly convinced business houses in the US that design was an effective tool to communicate and could not be sidelined.
As mentioned on The One Club’s website, what made Rand’s work so extraordinary was the fact that they were ads for common products, produced in uncharacteristically witty, imaginative and memorable ways. Of this shirt-sleeve style he said, “I knew that not too many other guys were doing this in the US, but I never claimed that this was original stuff, because other guys were doing it in Europe.”
For Paul Rand’s posthumous induction into The One Club Hall of Fame, Imaginary Forces created this short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community.