Kinetic typography is an excellent and innovate way of communicating a message. I recently stumbled upon 2 videos that effectively use this technique – (1) 8 rules of Fight Club and (2) “Help” by The Beatles
For the non-design folks, kinetic typography is an animation technique mixing motion and text. It is a form of temporal typography (i.e. typography presented over time) and is often produced using Adobe Flash, Adobe After Effects and Apple Motion. Carnegie Mellon University has created a dedicated Kinetic Typography Engine to teach typography techniques to students.
For more videos: Francesco Mugnai