Images in JPEG may become non-existent. After launching the worlds fastest browser “Chrome” and the worlds fastest search engine “Google Instant”, to quench its thirst for speed, Google is trying to take on JPEG, one of the most established digital format for images
Google has unleashed a new format for images called “webP”, what it hopes to be the JPEG killer
WebP and JPEG both use a lossy compression technique to compress the images. Lossy compression technique means that in order to reduce the size of the file a compromise can be done regarding the quality of the image. The opposite is also applicable. However, Google claims that the images can be downsized by 39% without a perceptible loss in visual quality. WebP also ensures faster and efficient web browsing and reduced bandwidth.
The current release by Google includes a lightweight decoder for WebP files and a command line tool for converting images to and from the WebP format. The WebP team is developing a patch to WebKit to provide native support for WebP in an upcoming release of Google Chrome.
By the way, WebP is actually pronounced as “weppy”