The Volkswagen Vento has become the talk of the town after its “Talking Ad” in The Times of India.
Making simple yet effective use of technology via audio transmitters, the creative agency of Volkswagen India – Bates has created a buzz, not just offline but also online, so much so that it has featured in the top 10 hot searches in Google Trends.
It is interesting to note that Volkswagen was unsuccessful with its attempt at MySpace. They falied to maintain their page as a result of which other organizations invaded their space.
Where they failed with their online campaign, their offline campaign with Times of India has definitely left its mark on consumers.
Whether Volkswagen India will succeed in its online campaing? Only time will tell. However, for now, the 1000th Facebook Fan of Volkswagen India has just been awarded a brand new Volkswagen Polo. Damn, I just missed it by 90 people.
Become a fan: Volkswagen India
Update: The 1,000th Volkswagen FB Fan was a Volkswagen customer before he became a fan and not after.