New Kindle is an eBook reader from Amazon that has placed itself as a direct competition to Apple when it comes to reading. The two tag lines that it is selling on is ‘easy reading’ and ‘cheaper on the pockets’.
Their latest ad featuring a hot girl using kindle and an old looking guy using iPad has been getting lots of views on YouTube. The whole background of the ad is a girl reading an e-book whereas guy finding it impossible to read on the iPad due to the reflection of the sun. What adds to the New Kindle ad is the scene where in the girl ends up comparing her glasses and kindle, saying she had to pay more for the glasses.
For more info, visit: New Kindle