‘Let It Shine’ commercial produced by Wieden + Kennedy’s Amsterdam, is Honda’s first communication towards the launch of its environmental platform with Insight Hybrid.
The W+K Amsterdam interactive team designed and developed the idea in which an array of Honda cars, arranged in a grid, use their headlights as pixels to create an animated sequence that depicts hugs and kisses, frowns turned into smileys and other iconographic stories that depict ‘good’.
